Screen

Test your website against the competition.

Of the countless tests of a good website, one of the most fundamental to communication is to look at every page through the eyes of someone who landed there by accident. Can you instantly tell what the organisation is providing? If not, then neither can a potential client.

Websites surrender control to the user. You have limited influence over the order in which pages are read and search engines provide no guarantee that the home page will be read first. So how do you know your messages are being communicated correctly?

Hopefully, the red and black banner headings of this website page drew your eye first to tell you my name and profession. The navigation links and secondary design elements expand on that by detailing the areas in which I work. And even though this text focuses on just one aspect of my service, it communicates the core messages of my business in general.

Whilst this is just a small online brochure, the rules it is designed and written by apply equally to a large and evolving information portal. Pages will always need to focus on specific subjects. But layout, consistent language and the use of keywords enable you to orientate the reader, communicate your core messages and encourage more prominent placement within search engines.

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