Online
Simon Hopes is a freelance website copywriting resource for digital agencies, in-house marketing teams and smaller organisations.
Websites
With over 14 years of online communications experience, and having written specifically for the online service industry, I offer an expertise in planning and content generation for marketing and e-commerce websites. I have prepared content for over 50 sites, half of which have been full text generation assignments for launches or relaunches.
I undertake website copywriting on an ongoing and project specific basis, drafting product and service descriptions, company overviews, staff profiles, articles and visitor prompts. I also undertake script copywriting for animated product/service walkthroughs and tutorial applications.
I provide full SEO copywriting and editing, and can work directly with SEO agencies as part of campaigns to improve search engine rankings.
Intranets
I also undertake planning and content generation for staff intranets, having been part of teams launching both organisation-wide sites and department microsites. Again, I can work on a project-specific or ongoing content generation basis.
Direct Email, E-Newsletters and Virals
My portfolio includes an extensive catalogue of client periodical assignments, for which I ghost-write articles for online and e-newsletter publishing. I also undertake copywriting for direct email communications and scriptwriting for animated and video virals.
Assignment Examples
Business Excellence Awards: Full content website copywriting for the relaunch of a regional awards campaign. (Agencies: SPS Advertising Group/Well Studio)
Churchers Solicitors: Full content website copywriting for a regional legal services firm. (Agency: Specs Studio)
DLA Piper LLP: Website copywriting for the launch of a large corporate social responsibility intranet microsite. Involved extensive pan-European interviews and required the drafting of over 250 pages of text, including 125 articles.
Numara Software: Presentation copywriting for a web-streamed, multi-language animated product walkthrough. (Agency: Article 10 Strategic Media)
SA Law: Full content website copywriting for the site launch in 2005 and refresh in 2008, as well as regular ongoing content generation.
Training U Primary Website: Website copywriting for a regional IT skills training company.
Vitality Healthcare: Full content website copywriting for the site relaunch of former Simplyhealth Group subsidiary Vitality Healthcare. (Agency: Article 10 Group)
Copywriting Sample
Test Your Online Communications
Of the countless tests of good website communication, one of the most fundamental is to look at every page through the eyes of someone who landed there by accident. Can you instantly tell what the organisation is providing? If not, then neither can a potential client.
Search engine-optimised copywriting may get visitors to your website, but there’s no guarantee that it will be the home page they land on. So how do you ensure the story of your organisation and its key selling points are being communicated on every page?
This site is designed and written to orientate visitors no matter which page they land on first. Hopefully, the red and black banner headings drew your eye first to tell you the name and nature of my service. The main menu navigation and right hand-side design elements expand on that by detailing the areas in which I work. And even though the text of this page focuses on the website copywriting aspect of my service, it communicates the core sales messages of my business in general: expertise, experience and examples.
Whilst this is just a small online brochure, the principles it is designed and written by apply equally to a large and evolving information portal. Pages will always need to focus on specific subjects. But layout, consistent language and the use of keywords enable you to orientate the reader and communicate your core messages, whilst encouraging more prominent placement within search engines.
